Amazon is giving Fire TV owners Alexa Plus for free, no Prime membership required

Credit: Amazon TL;DR Amazon is bringing Alexa Plus to all Fire TV users for free. Access to Alexa Plus on Fire TV devices previously required an active subscription or an Amazon Prime membership. Free perks do not include extra Alexa Plus features, such as Routines and other home automation modes.

Riding the conversational AI wave, Amazon opened up a limited preview of its improved Alexa Plus assistant to users in the US last year. , around February 2026, Amazon rolled it out to all users of Echo and Fire TV devices in the US , and has since expanded availability to other regions, including the UK, Australia, Canada, and Europe. Today, Amazon is announcing another upgrade, aimed especially at users of its Fire TV Stick and smart TVs that run Amazon’s Fire TV OS.

Amazon is making Alexa Plus available for free on all eligible Fire TV devices in the US. Previously, it was free only for Prime users , while others had to pay to use the next generation of Alexa.