Android TV has a healthy lead over Apple, but one rival remains untouchable

Credit: Edgar Cervantes / Android Authority TL;DR Android TV accounts for 14% of respondents’ most-used TV setups, ahead of Apple’s tvOS at 8%. Roku and Fire TV remain far ahead, combining for 54% of primary TV and streaming player setups. Viewers value easy search most, while the top AI request is filtering out recommendations they probably won’t like.

Android and Apple have spent many years battling for your pocket, but the contest looks rather different on the biggest screen in your home. New survey data suggests Android TV is used on considerably more primary US television setups than Apple TV, although both remain some distance behind Roku and Amazon Fire TV . The figures come from Hub Entertainment Research’s latest “Evolution of the TV Set” survey, as reported by The Streamable .

When respondents were asked which operating system runs on their most-used TV or streaming player, 14% named Android TV, compared with 8% for Apple’s tvOS. That first figure presumably includes devices that use the Google TV interface, which is built on the Android TV OS and wasn’t listed separately in the results.