Galaxy Z8 preorders are surging, and one model is leading the charge

TL;DR Samsung says global preorders for the Galaxy Z8 series increased by more than 30% over the previous generation. The Galaxy Z8 lineup is on pace to set a new US preorder record for Samsung foldables. The regular Galaxy Z Fold 8 accounts for nearly half of US Z8 preorders across carriers and retailers.

Foldable phones have often been described as a niche market, always hovering somewhere between exciting technology and expensive curiosity. However, the latest generation of Samsung foldables appears to be finding a bigger audience. Samsung says global preorders for the Galaxy Z8 series are up more than 30% over last year’s lineup, while the phones are also on pace to set a new Galaxy Z preorder record in the US.

The company says combined US preorders for the Galaxy Z Fold 8 and Fold 8 Ultra are running 30% ahead of its previous record-holding Fold generation after the first 12 days. That follows the Z8 series setting an all-time preorder record for Samsung foldables in South Korea , so the enthusiasm clearly isn’t confined to one particularly foldable-friendly market.