Introducing the Google Play Games Level Up program

Posted by  Aurash Mahbod  –  VP and GM, Games on Google Play We’re evolving Google Play Games into an integrated experience centered on the player journey. Today, players have to jump between different platforms to discover, play, and socialize. Our goal is to connect these journeys to create the best gaming experience for players and grow your business.

Games that offer seamless and rewarding experiences achieve higher engagement and growth on Play. That’s why we’re introducing Google Play Games Level Up , a new way we’re leveling up the player experience and unlocking greater success for your business. The Level Up program is open to all games¹, including access to powerful tools and promotional opportunities.

Games can stay enrolled in the program and maximize benefits by meeting the user experience guidelines by each program milestone , the first milestone date being July 2026. Let’s take a closer look at the benefits and guidelines of Google Play Games Level Up. Program benefits to accelerate your growth Games that are part of the Level Up program can access a suite of benefits to accelerate business growth.

This includes a new space to engage with players, access to content tools in Play Console, and enhanced discovery opportunities through editorial surfaces on the Play Store. Re-engage players on You tab. You tab² is a new personalized destination on the Play Store where players can view content and rewards from games they’ve recently played, all in one dedicated place.

It’s designed to help you re-engage and retain players by showcasing your latest events, offers, and updates. Games can feature their content on You tab using engagement tools in Play Console. You can drive player engagement through a rich store presence using promotional content, Play Points coupons, YouTube videos, and achievements , which all show up on your game detail page and You tab.

Clash of Clans is re-engaging players through You tab Maximize your game’s reach. To make it easier for players to discover great games, we’re incorporating the user experience guidelines into our editorial criteria. Games that are part of the program will have the opportunity for prominent boosts across the store including featuring opportunities and Play Points boosters and quests.

   Get more opportunities to be featured on editorial surfaces Unlock deeper performance insights. Making the right decisions to grow your game requires a clear picture of your entire business. Next year, we're introducing more advanced reporting in Play Console.

You'll be able to connect the dots from player acquisition to long-term engagement and monetization, giving you the holistic insights needed to optimize your growth strategy with confidence. Guidelines built on great user experience Games can stay enrolled in the program and access benefits by meeting the user experience guidelines. These guidelines are based on what players want: a seamless, rewarding experience everywhere they play.