Now that OnePlus is dead in the US, there’s another Android brand I’m worried about

After over a decade, OnePlus is no more. Well, at least in North America and Europe , that is. OnePlus was always a brand for enthusiasts first and foremost, though it certainly did its best to expand beyond this with early efforts to work with carriers like T-Mobile.

The OPPO-owned company’s decision to narrow its focus to the Asian market has been framed as part of a broader global strategy that will reallocate resources to markets where it can have the greatest impact. These kinds of vague explanations really say very little, but the gist is that the US (and European) market became more trouble than it was worth.