Samsung is about to prove it’s still one of the most exciting Android brands around

Credit: Evan Blass Phone launches no longer feel as special, exhilarating, or enthralling as they once did. The slab phone has long been boring, and to make matters worse, heavyweight brands such as Apple, Google, and Samsung often limit “new” product launches to minimal hardware or software changes. Samsung’s last Unpacked was a prime example of this, where our interest hung by a loose thread on the Galaxy S26 Ultra’s Privacy Display .

Sure, there were useful improvements to the other two S26 phones, but they weren’t anything close to spellbinding. This Unpacked feels different because, in addition to routine upgrades for the Galaxy Z Fold 7 and Flip 7, Samsung is bringing an entirely new product — one that could, hopefully, expand into a product line. The star of the show is Samsung’s new wider Fold 8 .

Adding to its glory are a few tiny but meaningful enhancements that make this one of the most exciting Samsung Unpacked events in many years.