This is The Stepback , a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce . The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET.

Opt in for The Stepback here . How it started For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community.

Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends.

Twitter was about news. Snapchat was a messaging app. All these apps did have one important … Read the full story at The Verge.

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