#WeArePlay: With over 3 billion downloads, meet the people behind Amanotes

Posted by Robbie McLachlan – Developer Marketing In our latest #WeArePlay film, which celebrates the people behind apps and games on Google Play, we meet Bill and Silver - the duo behind Amanotes . Their game company has reached over 3 billion downloads with their mission ‘everyone can music’. Their titles, including the global hit Magic Tiles 3 , turn playing musical instruments into a fun, easy, and interactive experience, with no musical background needed.

Discover how Amanotes blends creativity and technology to bring joy and connection to billions of players around the world. What inspired you to create Amanotes? Bill: It all began with a question I’d pursued for over 20 years - how can technology make music even more beautiful?

I grew up in a musical family, surrounded by instruments, but I also loved building things with tech. Amanotes became the space where I could bring those two passions together. Silver: Honestly, I wasn’t planning to start a company.

I had just finished studying entrepreneurship and was looking to join a startup, not launch one. I dropped a message in an online group saying I wanted to find a team to work with, and Bill reached out. We met for coffee, talked for about an hour, and by the end, we just said, why not give it a shot?

That one meeting turned into ten years of building Amanotes. Do you remember the first time you realized your game was more than just a game and that it could change someone’s life? Silver: There’s one moment I’ll never forget.

S. left a review saying she used to be a pianist, but after an accident, she lost use of some of her fingers and couldn’t play anymore. Then she found Magic Tiles.

She said the game gave her that feeling of playing again—even without full movement. That’s when it hit me. We weren’t just building a game.

We were helping people reconnect with something they thought they’d lost. How has Google Play helped your journey? Silver: Google Play has been a huge part of our story.

It was actually the first platform we ever published on. The audience was global from day one, which gave us the reach we needed to grow fast. We made great use of tools such as Firebase for A/B testing.

We also relied on the Play Console for analytics and set custom pricing by country. Without Google Play, Amanotes wouldn’t be where it is today. What’s next for Amanotes?

Silver: Music will always be the soul of what we do, but now we’re building games with more depth. We want to go beyond just tapping to songs. We're adding stories, challenges, and richer gameplay on top of the music.