What Happened to Coin Master After Monopoly Go! and What Happens Next

Written by Mishka Katkoff , with Sensor Tower’s Sam Aune playing Batman to his Robin, bringing the data firepower that made this analysis possible. There’s an unspoken rule in gaming: if your mechanics are good, they’ll be copied. If your game is a megahit, it’ll be copied by countless other games.

Most will do it worse, but eventually someone will do better. Jelly Button’s (acquired by Playtika) Pirate Kings can be considered the kickoff of the coin looter sub-genre. But it was Moon Active’s Coin Master that built it into a top-5 grossing market segment.

Coin Master blended idle mechanics, gacha, and PvP sabotage into a sticky, absurdly monetizable loop. For years, it stood alone. Then, in 2023, Scopely’s Monopoly Go!

landed, a spiritual remix with a billion-dollar brand, broader appeal, and a much bigger ambition. The short history of coin looters: Jelly King makes Pirate Kings. Moon Active takes the idea, replaces cannon shooting with a slot machine, and rakes in BILLIONS.

Jelly Button makes Board Kings, a combination of dice and a board game. Scopely takes the board, replaces the dice with slots, adds a massive IP, and makes BILLIONS. So… did MONOPOLY GO!

kill Coin Master? Not even close. There’s only one loser in this story , Playtika.

The company had both Pirate Kings and Board Kings through its Jelly Button acquisition. But more about Playtika later… Let us examine the numbers and debunk the concept of saturated markets and cannibalization. MONOPOLY GO!

Didn’t Steal Market Share, It Built a New One Despite almost identical core loops, Coin Master’s revenue has remained remarkably stable since MONOPOLY GO! launched. The green MONOPOLY GO!

line on the revenue chart soared post-launch, peaking around late 2023 before tapering. Meanwhile, Coin Master’s line remained flat and healthy — proof that genre overlap doesn’t always mean cannibalization. When Monopoly Go passed 5 Billions in two years, Coin Master’s revene stayed unaffected.

The two games seem to have activated entirely different segments of the same machine. In fact, when Monopoly Go passed $ 5 billion in two years, Coin Master’s revenue stayed unaffected. Monopoly Go!

Brought Board Game Players to a Casino Fight Scopely pulled off something masterful: they retargeted the coin looter formula to a new psychographic . MONOPOLY GO! attracted a staggering +1100% overindex in board game players vs.